Privacy Policy

Rich and Rugged Security and Privacy Policies




By using, you signify your assent to this Privacy Policy. If you do not agree with this policy, please do not use the Site. Your continued use of our Site following the posting of changes to these terms will mean you accept those changes. Rich & Rugged reserves the right, as its sole discretion, to change, modify, add, or remove portions of this policy at any time.


If you have any questions about this privacy policy, contact Rich & Rugged Customer Service:

Postal Address: 1200 NW 103th Street, Miami, FL 33147.


From time to time our privacy policy may change; our most recent information will be posted on our Site. Look for the revision date; it will inform you on the latest day of modification.


Rich & Rugged respects the privacy of all of our visitors and pledges to provide you with the best online experience possible. This privacy policy tells you what information we collect from you, how we may use it and the steps we take to ensure that it is protected.


There are cases where Rich & Rugged may ask for personal information, such as your name, address, date of birth, email address, etc. We do this, for instance when you register for contests/promotions, responding to communications through email, and for services that require registration or subscription. We also collect information with respect to a Rich & Rugged online shopping experience. Consequently, we collect the necessary information to process, fulfill and ship the ordered products. This information may include customer information, including credit card processing, shipping, name and address verification, and email distribution. We might also collect personal information from you about a third party, for instance if the website allows you to send an e-postcard, in which case we need to know the name and e-mail address of the recipient. This information will only be used for its specific purpose (delivering the e-postcard) and Rich & Rugged will not further contact the third party unless the third party contacts us. Your information is collected when you:

  • Place an order online
  • Make a purchase at one of our Retail Store
  • Return an item or make an exchange
  • Inquire about our services
  • Receive a gift package
  • Create an account at
  • Register at an event
  • Subscribe to receive email
  • Send a wish list
  • Share your Shopping Bag
  • Enter a contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion, or events


Any of the information we collect from you may be used in one of the following ways:

To Improve Our Website

  • We continually strive to improve our website offerings based on the information and feedback we receive from you.

To Improve Customer Service

  • Your information helps us to more effectively respond to your customer service requests and support needs.

To Process Online Transactions

  • Your information will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product requested.



In order to protect the information you provide to us by visiting our website we have implemented various security measures. Your personal information is contained behind secured networks and is only accessible by a limited number of people, who have special access rights and are required to keep the information confidential.


Please keep in mind though that whenever you give out personal information there is a risk that third parties may intercept and use that information. While Rich & Rugged strives to protect its user's personal information and privacy, we cannot guarantee the security of any information you disclose online and you do so at your own risk.



A cookie is a small string of information that the website transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website to help better understand your preferences and improve your overall experience. Cookies are also used to remember usernames and passwords. 


You can turn off all cookies if you do not want to receive them or you can have your computer alert you whenever cookies are being used. (For both options you would have to adjust your browner settings)


When you visit our website we may collect what’s called “Click Stream” data (server address, domain name etc). This information can be combined with information you have provided to us which will enable us to analyze and better customize your visits.



We do not trade, sell or otherwise transfer your personal information to third parties without informing you in advance in accordance with applicable data protection laws. Your data may be transferred to our web site hosting partners and other parties to assist us in designing and operating the website, executing services (eg. Product and Prize fulfillment) or help analyze collected data.


When you visit or shop on one of our websites we may share information about you to improve your overall experience including your shopping experience. We contract with service providers to maintain and manage our customer information, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Rich & Rugged. We generally do not authorize any of these service providers to make any other use of your information. In addition, when we partner with another company to offer or provide products, services, contests or promotions, we may compare our customer list with theirs to identify our common customers. Rich & Rugged and its marketing partners may use that information to fulfill our respective obligations to you and for future promotional activities.


When we offer contests and promotions, with or without a marketing partner, you may be required to provide certain personal information in order to participate. In these cases, we will give you the choice not to receive promotional email messages or other communications from us regarding our products, services, contests, and promotions. In this case, however, Rich & Rugged may still need to contact you, for example, to notify winners and to fulfill promotional obligations. In the unlikely event of a sale of some or all of our business, Rich & Rugged will disclose your personal information to a purchaser that agrees to abide by the terms and conditions of this privacy policy.


Rich & Rugged reserves the right to disclose information about you as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of Rich & Rugged, its affiliates, and others.


For your convenience and to improve the usage of our website we insert links to third parties, for which this policy does not apply. These links take you outside our service and off the Rich & Rugged website which then is out of our control. This includes links from partners that may use Rich & Rugged’s logo as part of a co-branding agreement or sell Rich & Rugged products.


The sites you can link to have their own separate privacy policy and although we seek to protect the integrity of our site, Rich & Rugged is not responsible and cannot be held liable for the content and activities of these sites. Your visit/access to these sites is therefore entirely at your own risk. Please note that these other sites may send their own cookies to users, collect data or solicit personal information.




We value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.


California Civil Code Section 1798.83 permits customers of Rich & Rugged who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact Rich & Rugged Customer Service with your questions or comments at:



When a child tries to submit his/her registration, they will be asked to submit the same kind of information we collect from our visitors. Furthermore the information provided by the child during his/her session may be used as indicated in the said above section.


Rich & Rugged is committed to protect the privacy of children and has no intention of collecting personal data from children under the age of 13 in compliance with the requirements of COPPA (Children Online Privacy Protection Act). If you are a child under the age of 13 and you try to submit your registration, the registration will be rejected and we will inform you that we do not accept registrations from children under 13. We encourage parents and guardians of children under 13 to regularly check and monitor their children's use of e-mail and other activities online.



By viewing and using our site, you consent and agree to our Privacy Policy.



We may from time to time need to amend this policy, due to changes in regulations and to keep up with new developments and possibilities on the internet. We therefore reserve the right at our discretion to make these changes and ask you to check this page periodically, as you are bound by these changes when visiting our website.


If we decide to change our Privacy Policy, we will update the Privacy Policy modification date below.

Privacy Policy Last Modified: 08/01/2016



If there are any questions regarding this Privacy Policy you may contact us using the information below.

Postal Address: 1200 NW 103th Street, Miami, FL 33147.