Rich//Rugged is where grit meets gold.

Born from the hip hop culture, we design for the self-made...the ones who built their shine from the struggle. Our pieces reflect ambition, resilience, uncanny wit, and unapologetic style. This is the uniform of the unstoppable, forged by hustle, polished with purpose.

Hustle sold separately.

Conceived in 2012 and officially launched in 2016, Rich//Rugged was created out of necessity, not just creativity. After years of designing for others and watching millions flow through client brands, our founder took matters into his own hands. What started as a weekend grind in a small apartment became a movement, pulling in over $100K in orders from the very first release. From that humble beginning, we scaled to a 1,000 sq ft warehouse, and now operate from a fully independent 5,000 sq ft facility, owning every step of our production.

Rich//Rugged isn’t just apparel. It’s a reflection of hustle, survival, art, and ambition. Each drop is rooted in street culture, laced with wit, and crafted for those who move different. Whether you're building your empire or just getting started, we design for the ones who can’t be boxed in.

This isn’t mass production. This is message-driven.

This isn’t just drip. This is armor.

Welcome to Rich//Rugged.